Before beginning our projects we undertake a period of thorough research. This provides an essential foundation for any design strategy, and gives us the data to back design decisions so that you can be sure that we are leaving you with an informed, bespoke service that is tailored to you.


We begin by completing deep secondary research on your business, industry and competition. We also conduct user interviews, surveys and observation. This wide mix of research techniques ensures that we are not only listening to your business goals, but we are searching for how to give you your competitive advantage within your industry, while discovering the needs of your end users.